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REBRANDING AND RENAMING THE SAWYER GROUP.
Plan Well. Sleep Well.


The highly competitive field of retirement planning requires an extensive amount of personal selling and promotion to master a successful practice. Tight industry compliance regulations make most business concerns gun shy about stepping outside of the box and standing out from the crowd. To do so requires an astute sensitivity to insurance regulations in regard to marketing and a sizable amount of research on behalf of the brand marketing agency involved in the project. Because of my extensive 30 years of experience in the banking and insurance industry, Biographica was commissioned to undertake the challenge of re-branding Sawyer Peak Financial to achieve more visibility in its geographic marketplace. The program here is one of five proposed to the client in the selection process.

 







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