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NSC BRANDING AND ADVERTISING.
Doubled the Number of Paid Sponsers.


Trade associations are renowned for names and logos that resemble alphabet soup rather than strong marketing identities. The combination of letters often serves to confuse rather then educate. So when we were asked to better position the leading trade association in the credit union industry, we looked beyond the letters for the answer. Working with the client to better understand the marketing mission allowed us to see past the initial rebranding assignment.

Our goal was to go beyond dressing up the image and to aggressively position NSC for increased membership of its marketing partners. The outcome has proven that by combining a strategic goal with high impact creativity, NSC has been able to double the "Partners In Performance" program while maintaining its strong image in the industry.
 
 
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